Ford Motor Company. 

Current market trends of ford are looking to expand to the newer generations of people buying cars as well as keep and maintain current customers and a way to do that is with my plan of the Ford Model T reboot 2.0 It welcomes new generation car buyers as well as pleases current customers by incorporating everything they would want to see in a Model t reboot edition.  Generation Y and Z as ford referees to them as is the new generation of car buyers and they are the ones fascinated by the historic vehicles. Trends in the market show just that.